UPS manufacturer Ippon and IT equipment distributor VS Trade announced the start of cooperation at the joint partner conference “Ippon comes to Kazakhstan”. More than 120 partners and media representatives of Kazakhstan attended the event.
Announce an event;
Provide information support;
Cover the conference in the local media;
Organize a series of interviews with company management;
A database of relevant media was formed, content adapted to the local market was prepared, and active communication with journalists and the professional community was ensured.
How it was
The agency team identified the media, identified the form for presenting information. Press materials were localized, a media campaign was carried out, invitations, media pitches and a final press release were sent out, followed by the initiation of publications.
The event was attended by several dozen mass media, more than 20 publications in the press of Kazakhstan and the Russian Federation. As a result of the event, trusting and loyal relations with local media were established, publications and interviews with management were initiated.