The Oracle Technology Day 2019 conference was held on April 2 in Tashkent at the Radisson Blu Hotel Tashkent. Large-scale event, which gathered on one platform more than 300 representatives of the largest Uzbek and foreign companies, as well as specialists in the field of information technology. At the conference, regional top managers and Oracle experts presented their developments, spoke about the latest global trends and innovations in the field of cloud technologies, artificial intelligence, analytics and information security.
Provide informational support;
To highlight the holding of the conference in the local media;
Organize a series of interviews with company management;
A database of relevant media was formed, content adapted for the local market was prepared, and active communication with journalists and the professional community was ensured.
The agency team identified the target media, revealed the form of information submission. Press materials were prepared, invitations, media pitches and a final press release were sent out with the subsequent initiation of publications. During the preparation for the event, constant communication with journalists was conducted, answers to questions were prepared, information was disseminated, including personal invitations and telephone calls. Separately, communication was carried out with the media at the conference and at its completion.
As a result of the work carried out, trust and loyal relations with local media were established. The event was attended by leading publications, additional communication was conducted with a variety of information platforms, publications were initiated in local media covering more than 50,000 people. Among them are popular Uzbek publications: Daryo.uz, Nuz.uz and others. Interviews were organized in business and IT media with Natalia Korhonen, Director of Oracle Business Development in Central Asia: Kommersant.uz, Infocom.uz.